Date of publication: 2017-08-25 16:26
Continuing our tomato plant example, a good prediction would be: Increasing the amount of sunlight tomato plants in my experiment receive will cause an increase in their size compared to identical plants that received the same care but less light.
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Note that SWOT analysis is often interpreted and used as a SWOT Analysis 7x7 Matrix , especially in business and marketing planning.
Let's continue the example of a science fair idea about tomatoes in the garden. You like to garden, and notice that some tomatoes are bigger than others and wonder why.
This SWOT analysis example is based on an imaginary situation. The scenario is based on a business-to-business manufacturing company, who historically rely on distributors to take their products to the end user market. The opportunity, and therefore the subject for the SWOT analysis, is for the manufacturer to create a new company of its own to distribute its products direct to certain end-user sectors, which are not being covered or developed by its normal distributors.
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. SWOT analysis is a very flexible tool. Its use is not restricted to business and marketing. Be mindful that when SWOT is used in situations outside of business and marketing, strict categorization of the SWOT dimensions (according to 'internal' and 'external' factors) can be limiting, and so a more open interpretation of the model can be helpful in such circumstances, especially when assessing Opportunities and Threats.